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Maybe you wore a Casio in high school and remembered it fondly. You had moved on to a more 'upscale' watch but the Casio was always there, just waiting for a new battery or band to be ready for service again....
Buying a wristwatch is a very personal experience. Many people buy watches on impulse and never give any thought to the quality of what they are buying. I love dial work and complications while others buy name...