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 | Beckwith, author of SELLING THE INVISIBLE, offers up marketing principles geared to attracting and retaining clients. Composed of mini-lectures focusing on basic principles, WHAT CLIENTS LOVE backs up its axiomatic advice with examples drawn from... |
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 | Harry Beckwith, a pioneer in service marketing, provides quick, practical strategies for improving the bottom line in any business by identifying and fulfilling a client's every need. |
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