Fascinating look at the dynamics of social acceptance
5 out of 5 people found this review helpful
I thoroughly enjoyed reading Gladwell's ideas about why certain products and ideas spread and reach "the tipping point" of widespread usage or knowledge, thus entering our popular culture and gen... read full review
The subtitle for this book is "5 Proven Steps to Connect with Your Customers and Dramatically Increase Your Sales." This very effective book delivers as promised if properly implemented; probably bec... read full review
The subtitle for this book is "5 Proven Steps to Connect with Your Customers and Dramatically Increase Your Sales." This very effective book delivers as promised if properly implemented; probably bec... read full review
Pretty Obvious Secrets, but Excellent Book Nonetheless
2 out of 2 people found this review helpful
The title is obviously designed to sell books, but even if the 15 points they offer are not even close to being "secrets," the points are well made and valuable nonetheless. What is clear f... read full review
Most Powerful, Honest, and Effective Marketing Book Yet
1 out of 1 people found this review helpful
I've tried a lot of marketing advice and books, but this one made the biggest obvious difference in my sales response of any book I've ever read or implemented. My sales more than doubled when I impl... read full review