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Book: Yes! Noah J. Goldstein, Hardcover
Book: Yes! (Noah J. Goldstein, Hardcover)
Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini have compiled a stimulating book on the psychology of persuasion that uses anecdotes, humor, cultural analysis, and scientific research to explain the subtle means by which people become...
Average rating: from 6 reviews   write a review
Book: Can't Buy My Love Jean Kilbourne, Paperback
Book: Can't Buy My Love (Jean Kilbourne, Paperback)
Average rating: from 5 reviews   write a review
Book: 6 Steps to Free Publicity Marcia Yudkin, Paperback
Book: 6 Steps to Free Publicity (Marcia Yudkin, Paperback)
Book: Going Negative Shanto Iyengar, Hardcover
Book: Going Negative (Shanto Iyengar, Hardcover)
An examination of the campaign advertisements used in recent elections, written by two professors of political science at M.I.T. and U.C.L.A. The authors maintain that the increasingly negative tone of these advertisements has had the effect of...
Book: Partnerships for Profit Jordan D. Lewis, Hardcover
Book: Partnerships for Profit (Jordan D. Lewis, Hardcover)
Book: Partnerships for Profit Jordan D. Lewis, Paperback
Book: Partnerships for Profit (Jordan D. Lewis, Paperback)
Book: Selling on the Internet James C. Gonyea
Book: Selling on the Internet (James C. Gonyea)
Designed for business people who are just getting acquainted with the Internet, this easy-to-follow disk/guide will show you how to set up an electronic storefront, conduct business online, and even expand to every corner of the globe. Step by step,...
Targeted Public Relations
Book: Targeted Public Relations (Robert W. Bly, Paperback)
The author introduces a new business strategy that, like direct mail and print advertising, is targeted toward specific audiences, but at a fraction of the usual cost. This new strategy provides business with a tool that increases effectiveness and...
Targeted Public Relations
Book: Targeted Public Relations (Robert W. Bly, Hardcover)
The author introduces a new business strategy that, like direct mail and print advertising, is targeted toward specific audiences, but at a fraction of the usual cost. This new strategy provides business with a tool that increases effectiveness and...
Book: Small Business Windows 95 for Dummies Stephen L. Nelson
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