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 | The author introduces a new business strategy that, like direct mail and print advertising, is targeted toward specific audiences, but at a fraction of the usual cost. This new strategy provides business with a tool that increases effectiveness and... |
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 | In this title the author spells out what to do and what not to do when conducting your business on the Internet. He takes the reader through the steps of projecting costs and returns, setting up your service and avoiding problems. He also describes... |
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 | An examination of the campaign advertisements used in recent elections, written by two professors of political science at M.I.T. and U.C.L.A. The authors maintain that the increasingly negative tone of these advertisements has had the effect of... |
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