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 | In BLUE OCEAN STRATEGY, two business writers propose an innovative and ambitious new way for companies to compete. W. Chan Kim and Renee Mauborgne employ a visual metaphor: "red ocean" is the crowded, traditional space, where competing means working... |
 | The author, former director of Apple Computer's software product management, believes that competition offers a way to surpass oneself , but easily becomes an obsession tha can lead to tragedy. He professes that the path to success involves a light,... |
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