 | Brothers Chip and Dan Heath, inspired by Malcom Gladwell's THE TIPPING POINT, examine the qualities that help ideas spread, thrive, and be remembered. Using a variety of anecdotes and psychological research, they define the fundamental... |
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 | A book compiling the inventive and influential Absolute Vodka ads, along with the story of one of the world's most successful advertising campaigns. |
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 | How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep... |
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