Outgrown your Pokemon collection? Gone from Beanie Babies to Webkinz? Whether you're an avid toy collector, a kid at heart, or just trying to clear out the toys your kids have outgrown, eBay makes selling...
Got a collection collecting dust? Outgrown your childhood bobbleheads? Gone from pennants to jerseys? Whether you're an experienced collector, a dedicated fan running out of storage space, or just looking to...
Too many vases, not enough flowers? Got a China collection collecting dust? Time for a Fiestaware color change? Selling beautiful Pottery & Glass in every shade and shape, from every era and corner of the...
Kevin Trudeau follows up on his wildly successful NATURAL CURES "THEY" DON'T WANT YOU TO KNOW ABOUT, a book whose million-dollar sales were attributed to his canny use of infomercials to get the word out. Evidently, Trudeau's marketing strategy...
Todd Wilbur has ferreted out the basics for recreating favorite thirst-quenchers at home, including the Dairy Queen Blizzard, McDonald's Shamrock Shake, and 7-Up.
The author of this title clarifies how brand equity contributes to competitive advantage. He analyzes the success or failure of several company's attempts at building brand equity: Ivory Soap, the transformation of Datsun into Nissan, the decline of...