Once again Martha has done 'A Good Thing,' and she wrote this book. 10 essential guidelines for achieving success is not only a useful tool when considering starting a small business, it is a great book for the on-line internet retailer or more importantly, the online ebay store seller. Touching on how to make customer service the Number #1 object of your business, and how to create a quality product. Martha gives examples of real life success stories, and how to evaluate yourself, your business, and your 'Big Idea'. Definitely a must-have for the library of the on-line entrepreneur in my opinion.
Found this book at the Dollar store. I always have had respect for Martha Stewart and as I am a young twenty something entrepreneur am always on the lookout for a great book. I read the first chapter and could not put it down till I finished the last page. Easy to read and understand. Knowledge and inspiration that can apply to housewives, CEO’s, contractors, grocery store clerks to presidents.
I even went back to the dollar store a few days later to buy the rest of the books up to give away… only other people must of thought it was worth it’s weight in gold too as they were all gone.
As you might expect, Martha Stewart makes this book a valuable and elegant endezvor. Completely relevant to starting a business or online business. Focus on the customer is the cornerstone that all her principles are founded on. Giving the cutomer 'more' is the concept to take away.
I am an entrepreneur by nature and trade and I love being able to get information and opinions from other entrep's that have made it or not made it and why. What took her there? What drove her? How does she stay motivated?Etc.....I am a huge Martha fan for many reasons, she is a great business woman and she has allowed America to value and appreciate the womans domestic role. Making it cool to cook, be crafty and to see the beauty in entertaining.
I bought this book because I want to know what her recipe to success, and after I read that book make me more admired how she did to improve life and efficiency. That book is easy to understaand , practical in business . I am so glad to have that book. And I am waiting for her next book.