The Dip by Seth Godin (2007)

The Dip has a lot of food for thought. We all reach that point where we get to The Dip, so do you stick it out, do you quit? Should you quit? Are you stuck and see you're not going anywhere?

Seth Godin says, "The essential thing to know about The Dip, is that it's there. Knowing that you're facing a Dip is the first step in getting through it." He emphasises throughout the book, if you can't make it through The Dip, don't start.

But he also states, "It's not enough to survive your way through The Dip. You get what you deserve when you embrace The Dip and treat it like the opportunity that it really is."

So, I guess, what I got from the book is, know your limits, but don't be afraid to step out of your comfort zone. And if you do, be prepared to meet The Dip, decide before hand if your going to stick it out, because if you do, that's what'll separate you from the others. Not everyone makes it through The Dip. Only the strong survive.

I am a small business owner and this book was recommended to me by a leader in my field. I thought the book was very encouraging and gave you lots of good ideas to keep you focused. It also gave you insight to help you make decisions that are sometimes very hard to do.

I can't get enough of this guy Seth Godin - he is one smart dude.

This book is very easy to read, one can get through it in a single sitting - it gets right to the point. The great thing about this book is that despite being so short, it's the kind of book that really makes you think. I read it like 3 books ago but I'm still thinking about it.

If you can get your hands on this little book do, because its really good.

This book is a gem, well worth reading and re-reading. Godin has progressively tightened and tightened his writing style and in this book keeps it very short and pithy.

You can use this info today. It is worth your time.