A very informative book on the subject of selling books online, from start to finish. Well thought out, and a pioneer on the subject of selling books online. Comparing this book to the other similar books out there, I would at least recommend reading this book before diving into a full time occupation of selling books online. It has many thoughts into the actual "building a book business" from scratch ... even from a balance sheet point of view, it lays it out with dollars and cents. And the price of the book is right! (the one I bought off of eBay was used but in excellent condition, and signed by Windwalker himself). Well Done Stephen.