If you are selling on the ineternet or ebay and you want to increase your sales buy this book.
This book is not just about using ebay. This book shows you how to program your own buy it now buttons, create subscriptions, and conduct commerce like any big web business all using Pay Pal.
Pay Pals' aggressive marketing approach and dedicated developer network makes a knowledge of pay pal a quickly growing necessity for doing e-commerce.
This book shows you some tricks that you have seen others do and been jealous of, and some tricks that you have never seen before that are downright just plain COOL.
When I saw this book I was absolutely amazed at the things you could do with Paypal. Pay pal is becoming the most versatile and robust payment system on the internet, and is the de facto standard for auction sites on the internet. Small, medium and large business now use Paypal. I am even integrating paypal as a method for my tenants to pay their rent, as well as I will be integratign it on my own corporate sites.
This book will amaze you and gives you the tips and tricks for making pay now buttons, subscription buttons, weight based shipping etc... It also gives some great scripts and tips on creating payment menus etc...
Once you buy the book you can easily access all the code found in the book on the authors website. A great desk reference that is a must for anyone that wants to sell anything online.
This is an excellent resource for anyone who would like to sell their wares or services using PayPal. O'Reilly has done an excellent job with the Hacks series in general and this book is no exception. The book contains many useful tips & tricks for anyone wishing to use Paypal as their main e-commerce solution. I really recommend this book for anyone who is serious about selling their wares over PayPal.