 | Designed for business people who are just getting acquainted with the Internet, this easy-to-follow disk/guide will show you how to set up an electronic storefront, conduct business online, and even expand to every corner of the globe. Step by step,... |
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 | An examination of the campaign advertisements used in recent elections, written by two professors of political science at M.I.T. and U.C.L.A. The authors maintain that the increasingly negative tone of these advertisements has had the effect of... |
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 | The author introduces a new business strategy that, like direct mail and print advertising, is targeted toward specific audiences, but at a fraction of the usual cost. This new strategy provides business with a tool that increases effectiveness and... |
| The author introduces a new business strategy that, like direct mail and print advertising, is targeted toward specific audiences, but at a fraction of the usual cost. This new strategy provides business with a tool that increases effectiveness and... |
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