I am a huge fan of autos from the past, and own several of books on the subject, and this one did not disappoint, and enjoyable full color look at a snap shot in time of the beautiful cars that existed in the past.
I've just received five of the books published by the Auto Editors of Consumer Guide, and this is one of the two best--better IMO than CG's companion book about 40s cars.
One of the most interesting stories the book covers has to do with the savage price war that broke out in 1953 between Ford and GM, that lasted through most of 1954--and accelerated the demise of many of the smaller independents like Studebaker and Packard.
I had a book for several years and showed it to some people that really liked it, so purchases several books for birthday gifts. The book is just excellent.
I love this series of books becuase there is not a more thourogh compilation of american cars by decade than this series (1930's-70;s). It covers everything by make and model and year, covers price, options, colors, engines etc. Consider this series of books like an encyclopedia of American cars. It even has photos of concept cars, utility versions (such as cabs ambulances etc) and historical context (vintage ads f the time, home prices of the time etc). I own a Hot rod shop and I do automotive design of custom vintage cars and I use these for reference almost daily. I really love the interior views of the vehicles as well. At roughly $6.00 a book on e-bay vs the orignal price of $20.00 a book how could I pass it up.
For anyone growing up in the '50s before the independent car manufacterers succumbed to Detroi'ts big three, this is your car book. Great pictures of every model of every car from 1950 through 1959. A great book for the memorobellia table at your next class reunion, or to share with age mate friends. Great written information, too. Well presented, year by year, a really heafty picture book you'll want to pick up again and again. My '50 Merc, '53 Olds, '57 Pontiac, and '59 Lark--they were all there in full color. I already bought one copy on eBay, and wanted a second just to share with folks at class reunions.
The book is very inclusive about virtually all the makes and models of cars throughout the fifties. Photos are excellent. The ads from the fifties are also entertaining and informative. The verbage is an educational road that leads through that closely innocent time known as the "Fifties." I and my son enjoy the book as would anyone who liked that decade of autos. Recommended purchase if the price is right.