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 | Coca-Cola has grown into one of the most recognized commercial trademark symbols in the world. Allen chronicles the rise of this company, right up to its recent breakthroughs behind the fallen Iron Curtain and in the Third World. This book surveys... |
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 | The concept of the "win-win" deal revolutionized the art of negotiation and cemented the joint venture as a viable business model. NEW STRATEGIC SELLING, an updated edition of the 1985 classic, reintroduces this concept and other insights into... |
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 | This accessible sales management book presents theory and practice as a parable of an ancient man trying to encourage an unenthusiastic audience to recognize the benefits of his invention, the wheel. By defining the strengths and weaknesses of four... |
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