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| 8043 products found for Advertising  | |  | | | |  | |  | |  | This is a marketing book to show small business owners, entrepreneurs, marketing directors, and individuals how to profit from the new technologies, such as computer bulletin boards, infomercials, 800- and 900- numbers, and database marketing,... | | The author introduces a new business strategy that, like direct mail and print advertising, is targeted toward specific audiences, but at a fraction of the usual cost. This new strategy provides business with a tool that increases effectiveness and... |  | |  | | | |
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