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Book: Made to Stick Chip Heath, Hardcover
Book: Made to Stick (Chip Heath, Hardcover)
Brothers Chip and Dan Heath, inspired by Malcom Gladwell's THE TIPPING POINT, examine the qualities that help ideas spread, thrive, and be remembered. Using a variety of anecdotes and psychological research, they define the fundamental...
Average rating: from 7 reviews   write a review
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Principles Of Advertising & Imc
Book: Principles Of Advertising & Imc (Tom Duncan, Hardcover)
Average rating: from 1 review   write a review
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Book: Dry Augusten Burroughs, Paperback
Book: Dry (Augusten Burroughs, Paperback)
Augusten Burroughs, the writer who memorialized his traumatic childhood in RUNNING WITH SCISSORS, returns to do the same with his alcoholism, which he tries to deal with by checking himself into a gay rehab clinic in Minnesota. Burroughs's memoir is...
Average rating: from 18 reviews   write a review
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Book: Guerrilla Marketing Amy Levinson, Paperback
Book: Guerrilla Marketing (Amy Levinson, Paperback)
Average rating: from 5 reviews   write a review
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Book: Positioning Al Ries, Paperback
Book: Positioning (Al Ries, Paperback)
Average rating: from 3 reviews   write a review
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Book: Logo Design Workbook Noreen Morioka, Paperback
Book: Logo Design Workbook (Noreen Morioka, Paperback)
Average rating: from 1 review   write a review
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Book: The Seven Lost Secrets of Success Joe Vitale, Hardcover
Book: The Seven Lost Secrets of Success (Joe Vitale, Hardcover)
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Book: Absolut Book Richard W. Lewis, Paperback
Book: Absolut Book (Richard W. Lewis, Paperback)
A book compiling the inventive and influential Absolute Vodka ads, along with the story of one of the world's most successful advertising campaigns.
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Book: The Art of Rock Paul D. Grushkin, Hardcover
Book: The Art of Rock (Paul D. Grushkin, Hardcover)
Average rating: from 2 reviews   write a review
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Internet Marketing
Book: Internet Marketing (Carolyn Siegel, Hardcover)
Average rating: from 2 reviews   write a review
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