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Book: Marketing for Hospitality and Tourism by James C. Makens, John T. Bowen and... THE most widely used Hospitality marketing book--this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the...
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Book: International Marketing by Michael R. Czinkota and Ilkka A. Ronkainen (2012... INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will...
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Marketing by Roger A. Kerin, William Rudelius and Steven W. Hartley (2010, ...
Book: Essentials of Health Care Marketing by Eric N. Berkowitz (2010, Paperback, ... The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet...
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Book: Matthew Henry's Commentary on the Whole Bible : Complete and Unabridged by ... 
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Book: Essentials of Marketing by E. Jerome McCarthy, Joseph Cannon and William D.... This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in...
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Loose-Leaf International Marketing by Philip Cateora, Mary Gilly and John G...Binder Ready Loose-Leaf Text - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that's three whole punched and made available at a discount to students.
Book: The 22 Immutable Laws of Marketing : Violate Them at Your Own Risk by Al Ri... There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout-the world-renowned marketing consultants and bestselling authors of Positioning -note, you can build an impressive airplane, but it will never leave the...
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Book: Strategic Marketing by Nigel Piercy and David Cravens (2012, Hardcover) Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of...
Book: Strategic Marketing Problems : Cases and Comments by Roger Kerin and Robert... READ ABOUT Nokia's successful Segmentation Approach and resulting cell phone offerings eBay's alternative market-entry options in Latin America Nintendo's launch of Game Boy Color Gateway Inc.'s controversial multi-channel strategy
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