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Book: Principles of Marketing, Student Value Edition by Gary Armstrong and Philip... Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. "Principles of Marketing "helps current and aspiring marketers master todays key marketing challenge: to create vibrant,...
Book: Marketing by William Rudelius, Steven William Hartley and Roger A. Kerin (2... Experience, Leadership, Innovation.This edition of Marketingcontinues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and...
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Book: Marketing by Carl McDaniel, Joe F. Hair and Charles W. Lamb (2012, Hardcove... Engaging and thorough, MARKETING, 12th Edition shows how marketing principles affect day-to-day lives, as well as their significant influence on business decisions, with cases, vignettes, and critical-thinking features.
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Book: Marketing : An Introduction Plus 2014 MyMarketingLab with Pearson EText -- ... ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN . Several versions of Pearson''s MyLab & Mastering products exist for each title, including customized versions for...
Essentials of Marketing Research (with Qualtrics Printed Access Card) by Wi...Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing...
Book: Marketing : An Introduction by Gary Armstrong and Philip Kotler (2012, Hard... @font-face {: "Times New Roman"; }@font-face {: "Verdana"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; 12pt; Courier; }table.MsoNormalTable {: 10pt; "Times New Roman"; }div.Section1 { page: Section1; }This best-selling,...
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Book: Advertising and Promotion : An Integrated Marketing Communications Perspect... Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond...
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Book: The Interlinear Bible Hebrew-Greek-English 1 Volume Edition with Strong's C... 
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Book: Marketing Strategy, Text and Cases by Michael Hartline and O. C. Ferrell (2... MARKETING STRATEGY 6th edition emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses...
Book: Services Marketing by Mary Jo Bitner, Dwayne D. Gremler and Valarie A. Zeit... Services Marketing recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also...
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